FALL 2021
While the new website generated some traffic, I knew it was time to make the website more dynamic so
that it operated as a lead generator rather than just a resume.
Working with my digital marketer, we focused on my brokerage goals and created a local/regional digital
marketing plan. We determined our most commercial keywords and the best way to perform search
engine optimization (SEO) pursuant to our lead generation goals for our business opportunity niches: Gas
stations, convenience stores, restaurants and SBA loans.
Over the next few months, we created an online presence for my brokerage.
We fully integrated our blog, social media, professional videos, and monthly newsle�er as spokes to
our website hub. We incorporated our print marketing with our digital marketing to augment our lead
generation.
I had to really get out of my comfort zone to deal with the initial aspects of digital marketing. As the face of
the my brokerage, I had to get comfortable in front of a camera for our Youtube videos. It was challenging
finding my voice and how to express information that is normally second-nature into the cyber-abyss
camera. It was initially awkward seeing myself in online videos but with growing viewers and feedback it
motivated me to keep striving. I also had to get out of my comfort zone to ask dozens of former clients to
write reviews for my brokerage in order to optimize our reputation score.
Initial growth was modest and consistent. Within 5 months, however, our website and social media traffic
exploded and has been consistently strong ever since.
Congratulations
to our 475 existing
CBI holders!
BECOME A CBI
Are you ready to take the next step
in your career?