FALL 2022
in the final (that last question – Please provide suggestions, comments, or possible interests for
future questions - always gives us something new to think about). As volunteers, we cannot
incorporate everything, but every voice is heard. And since the survey results aren’t tied to
names, we have no idea of who to thank. We hope to keep improving and become the best go-to
source our mission states.
A�er 41 surveys and reports, we now have a wealth of new information every quarter. Although
many of our members use the results, especially the charts in the 100+ page quarterly results and
comparison to the same quarter of the prior year documents, the following members answered
my quick request for how they use it.
MARKETING
At the Liberty Group of Nevada, we are using the market pulse to keep abreast of the
national trends in main street and lower middle market business sales. It is very useful
in targeting the demographics most likely to buy at a certain size or in a market segment
and lends credibility in our discussions with business sellers regarding strategy. The
Market Pulse also provides a foundation for agent education and talking points for blogs,
articles interviews and conversations. We find that it is helpful to raise our thinking
beyond the microcosm of our local market.
Kathryn Guthrie, The Liberty Group of Nevada, Inc.
Others, myself included, also do blogs, email newsle�ers (with just 1 or 2 of the charts), lunch
and learns, chamber presentations or any presentation for a group of business owners or their
advisors. Additionally, look for local radio shows as they LOVE to discuss recent statistics.