IBBA Insights Fall 2022

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FALL 2022

in the final (that last question – Please provide suggestions, comments, or possible interests for

future questions - always gives us something new to think about). As volunteers, we cannot

incorporate everything, but every voice is heard. And since the survey results aren’t tied to

names, we have no idea of who to thank. We hope to keep improving and become the best go-to

source our mission states.

A�er 41 surveys and reports, we now have a wealth of new information every quarter. Although

many of our members use the results, especially the charts in the 100+ page quarterly results and

comparison to the same quarter of the prior year documents, the following members answered

my quick request for how they use it.

MARKETING

At the Liberty Group of Nevada, we are using the market pulse to keep abreast of the

national trends in main street and lower middle market business sales. It is very useful

in targeting the demographics most likely to buy at a certain size or in a market segment

and lends credibility in our discussions with business sellers regarding strategy. The

Market Pulse also provides a foundation for agent education and talking points for blogs,

articles interviews and conversations. We find that it is helpful to raise our thinking

beyond the microcosm of our local market.

Kathryn Guthrie, The Liberty Group of Nevada, Inc.

Others, myself included, also do blogs, email newsle�ers (with just 1 or 2 of the charts), lunch

and learns, chamber presentations or any presentation for a group of business owners or their

advisors. Additionally, look for local radio shows as they LOVE to discuss recent statistics.

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