SPRING 2024
SIX STEPS TO IMPLEMENTING THE
DREAM 100
Identify Your Ideal Client: Before you can
target your Dream 100, you need to know
who your ideal client is. Tink about the
business owners you want to work with -
what industries are they in, what size is their
business, and what challenges do they face?
Craf a Compelling Ofer: Your ofer is what
will capture the atention of potential clients.
It could be a free business valuation, an
informative webinar, or copy of your book on
preparing a business for sale (wait a minute,
you haven’t authored and published a book
yet? What are you waiting for!). Te key is to
provide value and education that resonates
with your target audience.
Locate Where Your Clients Congregate: With
your ideal client in mind, research where
they are likely to spend their time. Tis could
include industry-specific forums, LinkedIn
groups, or local business associations. Your
Dream 100 should be a mix of these platforms.
Engage Authentically: Once you’ve identified
your Dream 100 channels, the next step is to
engage. Tis doesn’t mean spamming these
channels with your ofers. Instead, contribute
meaningfully to conversations, ofer your
expertise, and gradually introduce your services
but do so while ofering so much education and
value as you go that you build more goodwill
than you take from the group.
Leverage Paid Opportunities: Not all your
Dream 100 channels will be accessible through
organic engagement alone. Be prepared
to invest in sponsored posts, ads, or even
partnerships to get your message in front of
your target audience.
Nurture Your Leads: As you start to generate
interest through your Dream 100 eforts, it’s
crucial to have a system in place to nurture
these leads. Whether it’s through a series
of follow-up emails, informative content,
or personal consultations, or my personal
favorite, a serious of educational videos, make
sure you’re guiding potential clients through
the decision-making process. Oh, and did I say
how important it is that you are providing
solid, reliable education. Tis is key to making
the strategy work. 99% of your content should
be education and be so good, that you don’t
need a strong call to action, the prospect will
reach out to you when they are ready because
they will feel like they know, like and trust
you already.
MAXIMIZING THE DREAM 100
FOR REFERRALS
Te true power of the Dream 100 for business
brokers lies in referrals. By establishing
yourself as a knowledgeable and reliable
broker in your chosen channels, you’ll not
only atract direct clients but also become
the go-to referral for others in your network.
Tis could include other brokers, accountants,
lawyers, and even past clients.