Process timeline or engage in a newly released forum
for questions and answers. Combined, this program
deploys the latest best practices and advancements
in content, SEO and paid digital strategies to get our
message in front of small business owners.
ARE WE MOVING THE NEEDLE?
At this stage, the IBBA has had three full months of
media buy investment to proliferate our message.
This is what we know so far:
• Collectively, our paid placements have had
41,596,472 impressions.
• 15,857 people have visited the SellYourWay.org
website, with an average engagement of 5:19
minutes.
• 1,703 people have visited the Find A Business
Broker page on IBBA.org from SellYourWay.org.
• Find A Business Broker searches are 58%
higher than last year for the same three-month
period.
• Broker Contact form completions from
members’ profile pages are up for the same
period by 33.5%.
Given these early-stage metrics, we believe the needle
is moving but know that a continued, significant
financial commitment will be required to achieve our
Vision.
We are excited to share that, even with limited
time on the market, the quality of the website is
gaining recognition and has already earned awards
of excellence from the Horizon Interactive Awards
Program, 2024 Silver Award Winner - Websites, 2024
Bronze Award Winner - Web Video Short, and the 2024
Silver Award Winner-Website Advertising,
LETTER FROM THE CHAIR
23RD ANNUAL
AN INTERNATIONAL, INTERACTIVE MEDIA COMPETITION
Design a New Website
for IBBA
WEBSITES - PROFESSIONAL SERVICES
Google Display Ads
with Placement on
“Online Publication for
Business Owners”
WEBSITES ADVERSITING - ONLINE ADS
YouTube video for IBBA
website launch to educate
Small Business Owners
VIDEO - WEB VIDEO SHORT
2024